Typography Design for Brand Storytelling
Values and Context
A course by Ellen Lupton , Designer
About the video: Values and Context
Overview
“I want you to be a storyteller and come up with a unique concept for ice cream. What story will your brand tell? What sensory experiences will you offer? We'll start here by playing with colors and flavors to start defining the brand. I will also talk about the values behind the product.”
In this video lesson Ellen Lupton addresses the topic: Values and Context, which is part of the Domestika online course: Typography Design for Brand Storytelling. Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images.
Partial transcription of the video
“ Values and Context Now that you know all about my influences, in this lesson, we'll talk about values and context. You'll invent your own brand of ice cream and we'll look at how to come up with a great name. First, we'll get in the mood and think about how color inspires us in terms of how things taste. Ice cream can be fruity or chocolatey or boozy. It can be chunky or sharp or smooth. If we think about fruit flavors, they can be soft, light, and creamy like strawberry, or they can be bright, sour, and intense like lemon. Think about spicy flavors, cinnamon and nutmeg. They are warm and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Design for Brand Storytelling
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Category
Calligraphy & Typography -
Areas
Branding & Identity, Graphic Design, Storytelling, Typography, Typography Design
Ellen Lupton
A course by Ellen Lupton
Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.
Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.
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- 5,366 students
- 13 lessons (1h 26m)
- 18 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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