Typography Design for Brand Storytelling
Color
A course by Ellen Lupton , Designer
About the video: Color
Overview
“Using color allows you to enhance the sensory and emotional impact of your product. What do colors say and how do you choose them? Here I'll show you examples of how to do this by choosing the colors for my brand.”
In this video lesson Ellen Lupton addresses the topic: Color, which is part of the Domestika online course: Typography Design for Brand Storytelling. Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images.
Partial transcription of the video
“We just chose a secondary type family In this lesson, We get to add color And that's when it really gets fun. Up to now. We've been working completely in black and white. color and helps people anticipate What a product will taste like. Shiny Gold says special occasion. Creamy colors say high fat and smooth texture. Bright, sharp colors say everything. Acid and sorbet. Annette Song's beautiful colors suggest depth of flavor. Stephanie Rackmiller. created a color system. that contrasts bitter and sweet Bitter grapefruit. or coffee. and sweet caramel. or honey. Let's choose some colors for ou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography Design for Brand Storytelling
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Category
Calligraphy & Typography -
Areas
Branding & Identity, Graphic Design, Storytelling, Typography, Typography Design
Ellen Lupton
A course by Ellen Lupton
Ellen Lupton is a New York-based writer, curator, educator, and designer. Hoping to find a job that combined her childhood love of reading, writing, and drawing, she went to the Cooper Union art school, where she found the perfect fit in graphic design. It was there that she also developed her passion for typography, which allows her to craft compelling stories through a unique blend of words, images, colors, and textures.
Throughout her career, Ellen has written dozens of books on design, including the international bestsellers Design is Storytelling and Thinking with Type. She also serves as the Design Chair at the Maryland Institute College of Art, and was named Curator Emerita at Cooper Hewitt, Smithsonian Design Museum following a 30-year tenure. Her work and contribution to the industry has been recognized with numerous awards, most notably, an AIGA Gold Medal for Lifetime Achievement in 2007.
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- 5,515 students
- 13 lessons (1h 26m)
- 18 additional resources (8 files)
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- Audio: English, Italian, Portuguese
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- Level: Beginner
- Unlimited access forever
