Creative Copywriting for Entrepreneurs
Give color and life to your texts PRO mode (part 2)
A course by Christian Caldwell , Advertising Copywriter
About the video: Give color and life to your texts PRO mode (part 2)
Overview
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In this video lesson Christian Caldwell addresses the topic: Give color and life to your texts PRO mode (part 2), which is part of the Domestika online course: Creative Copywriting for Entrepreneurs. Learn the basics to write effective messages on social media for your business.
Partial transcription of the video
“Now let's see how I can create an image to accompany my "copy", but using two totally different tools, which is not Photoshop or Illustrator. Now it is Keynotes and Pexels. Suppose you have neither Adobe Photoshop nor Illustrator, but they do have their Keynotes computers and suppose that by A or by B they cannot take a photograph of what they want to show as an accompanying image the "copy" or the text they made for your idea or project in social networks. So, here we are going to use Keynotes first of tool to create the "post" and second page Pexels.com, in which you can find photographs ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Copywriting for Entrepreneurs
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Category
Marketing & Business, Writing -
Areas
Copywriting, Creativity, Digital Marketing, Narrative, Social Media, Writing
Christian Caldwell
A course by Christian Caldwell
Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.
Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.
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- 14 lessons (2h 53m)
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- Audio: Spanish
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- Level: Beginner
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