Creative Copywriting for Entrepreneurs
Give color and life to your texts PRO mode (part 1)
A course by Christian Caldwell , Advertising Copywriter
About the video: Give color and life to your texts PRO mode (part 1)
Overview
“Well, if you have come this far it is because you already have 4 copies for your project ready to be used in the online world. However, something is still missing, we must give these messages a visual appeal to make sure that it really manages to hook the people you want to address in a better way. If you have PHOTOSHOP, ILLUSTRATOR, POWER POINT or KEYNOTE on your computer you can consider yourself a Pro and this lesson will be useful, if you do not have any of these programs, do not worry just go to the next lesson. ”
In this video lesson Christian Caldwell addresses the topic: Give color and life to your texts PRO mode (part 1), which is part of the Domestika online course: Creative Copywriting for Entrepreneurs. Learn the basics to write effective messages on social media for your business.
Partial transcription of the video
“Hello, welcome to the lesson of giving life and color to your texts pro mode. Here what we are going to see is how you can do so that your texts have a more attractive visual impact in social networks. With a basic knowledge and with my help, I think you can achieve great things, So let's start Pro mode is not that they need to be graduated graphic designers, but simply wanting to browse. Know that maybe they have a computer, with certain programs, or maybe they don't have them, but they look for them and install them and I give them a guide on how to use different applications, both on Mac...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Copywriting for Entrepreneurs
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Category
Marketing & Business, Writing -
Areas
Copywriting, Creativity, Digital Marketing, Narrative, Social Media, Writing
Christian Caldwell
A course by Christian Caldwell
Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.
Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.
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- 14 lessons (2h 53m)
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- Audio: Spanish
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- Level: Beginner
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