Creative Copywriting for Entrepreneurs
How not to love to write?
A course by Christian Caldwell , Advertising Copywriter
About the video: How not to love to write?
Overview
“We all have a song that we love because of its lyrics or a scene from a movie that we find incredible because of its dialogue. Is not writing one of the best ways to provoke emotions in people? ”
In this video lesson Christian Caldwell addresses the topic: How not to love to write?, which is part of the Domestika online course: Creative Copywriting for Entrepreneurs. Learn the basics to write effective messages on social media for your business.
Partial transcription of the video
“Hello, guys. How are you? In this lesson what we're going to do is to talk a little bit about what power is of copywriting The interesting thing is how they would see in previous chapters is that I am passionate about advertising and creativity I love writing concepts, writing scripts, stories, but normally, I am sincere, not only have I been inspired through the "copies" of advertising. There are "copies" that have inspired me or texts that have inspired me from other arts such as cinema, music and even the comics themselves. If you get to see, the stories are based In pure text and with i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Copywriting for Entrepreneurs
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Category
Marketing & Business, Writing -
Areas
Copywriting, Creativity, Digital Marketing, Narrative, Social Media, Writing
Christian Caldwell
A course by Christian Caldwell
Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.
Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.
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- 14 lessons (2h 53m)
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- Audio: Spanish
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- Level: Beginner
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