Creative Copywriting for Entrepreneurs
Like a chameleon
A course by Christian Caldwell , Advertising Copywriter
About the video: Like a chameleon
Overview
“In this profession you have to stop being you at the time of writing and immerse yourself completely in the personality of your brand or the audience to whom you speak. ”
In this video lesson Christian Caldwell addresses the topic: Like a chameleon, which is part of the Domestika online course: Creative Copywriting for Entrepreneurs. Learn the basics to write effective messages on social media for your business.
Partial transcription of the video
“Hello guys. How are they? Welcome. This lesson I think is going to be quite fun. Why? Because we're going to be changing suits, we are going to put on different shoes of different characters, of different characters and we are going to write putting ourselves as in their thinking. What I want us to learn is that always in the world of advertising it is not one who writes. It is not Christian Caldwell who is writing, no. It is a brand. It is a project, an idea and that is why it is important this type of exercise, that we understand that sometimes, in most cases, We must change the chip. We ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Copywriting for Entrepreneurs
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Category
Marketing & Business, Writing -
Areas
Copywriting, Creativity, Digital Marketing, Narrative, Social Media, Writing
Christian Caldwell
A course by Christian Caldwell
Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.
Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.
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- 14 lessons (2h 53m)
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- Audio: Spanish
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- Level: Beginner
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