Creative Copywriting for Entrepreneurs
The power of copy in the messages of brands
A course by Christian Caldwell , Advertising Copywriter
About the video: The power of copy in the messages of brands
Overview
“In this lesson I will focus completely on advertising examples and how copywriting is the starting point of any message or communication campaign, having the power to build a brand or even destroy it if it is poorly executed. ”
In this video lesson Christian Caldwell addresses the topic: The power of copy in the messages of brands, which is part of the Domestika online course: Creative Copywriting for Entrepreneurs. Learn the basics to write effective messages on social media for your business.
Partial transcription of the video
“Hello how are you? Welcome again. In this lesson we will focus totally on what they are advertising examples and let's see how copywriting is a central axis of what any communication campaign is. To understand this a bit about the importance of copywriting in advertising, we will return in time. Let's get a little classic, retro, to start understanding How this started writing ads. So, let's start a little going back to the fifties. Advertising has always been sustained by what is written. The "copy" has always been an essential part of what advertising itself is. In fact, I love this kind ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Copywriting for Entrepreneurs
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Category
Marketing & Business, Writing -
Areas
Copywriting, Creativity, Digital Marketing, Narrative, Social Media, Writing
Christian Caldwell
A course by Christian Caldwell
Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.
Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.
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- 14 lessons (2h 53m)
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