Creative Copywriting for Entrepreneurs
Get into the personality of your project
A course by Christian Caldwell , Advertising Copywriter
About the video: Get into the personality of your project
Overview
“With some very simple questions I will help you to define the personality of your project, so that in this way you have clear how to approach copywriting in each of your messages.”
In this video lesson Christian Caldwell addresses the topic: Get into the personality of your project, which is part of the Domestika online course: Creative Copywriting for Entrepreneurs. Learn the basics to write effective messages on social media for your business.
Partial transcription of the video
“This lesson is of the utmost importance, so please ask them to pay attention, turn off cell phones, on the other hand, to take out, if they have, to the room pet and concentrate. Why? Because we are going to define the personality of the brand of you or the idea you want to start communicating. As we saw in previous lessons, the personality of a product, an idea or a brand It is very important when generating the "copies". For example, we know that Nike is a brand that speaks to you in a language that challenges you that is honest to you, What motivates you, But how does yours speak? Calm d...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Copywriting for Entrepreneurs
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Category
Marketing & Business, Writing -
Areas
Copywriting, Creativity, Digital Marketing, Narrative, Social Media, Writing
Christian Caldwell
A course by Christian Caldwell
Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.
Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.
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- 7,539 students
- 14 lessons (2h 53m)
- 9 additional resources (0 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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