Creative Copywriting for Entrepreneurs
How did I end up doing what I do?
A course by Christian Caldwell , Advertising Copywriter
About the video: How did I end up doing what I do?
Overview
“As strange as it seems cereal boxes caught me as a child and were responsible for awakening in me that desire to become creative advertising, which was not easy but thanks to curiosity I ended up achieving. ”
In this video lesson Christian Caldwell addresses the topic: How did I end up doing what I do?, which is part of the Domestika online course: Creative Copywriting for Entrepreneurs. Learn the basics to write effective messages on social media for your business.
Partial transcription of the video
“Everything started when I was a child. It's interesting because I was always intrigued by the cereal box. The characters on the cereal truly captivated and drew me in. sparking my fascination. I was such a fan of that kind of communication. As I grew up. i realized that the cereal box is an advertisement. When I was a teenager. interestingly. i knew that once I finished school I wanted to pursue a career that would enable me to create advertisements. Specifically. i aimed to craft messages similar to those I admired on cereal boxes during my childhood. Therefore. immediately after completin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Copywriting for Entrepreneurs
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Category
Marketing & Business, Writing -
Areas
Copywriting, Creativity, Digital Marketing, Narrative, Social Media, Writing
Christian Caldwell
A course by Christian Caldwell
Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.
Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.
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