Creative Copywriting for Entrepreneurs
Each social network is a world
A course by Christian Caldwell , Advertising Copywriter
About the video: Each social network is a world
Overview
“In this lesson I will show you through examples, how each social network is different from each other, so the time has come to make important decisions regarding your copies and project. ”
In this video lesson Christian Caldwell addresses the topic: Each social network is a world, which is part of the Domestika online course: Creative Copywriting for Entrepreneurs. Learn the basics to write effective messages on social media for your business.
Partial transcription of the video
“Hello guys. how are you? Until now. we have created three copies for February. But now the question I asked in the previous lesson was. do these copies work for the online world? Well. this is what we are going to discover in this lesson. We'll understand a bit about how Facebook works. how Instagram works. what kind of messages each of them communicates. So. let's begin. In the previous lesson. we managed to create the first copies; I did mine with my fictitious brands. pura Vida and Puro Pedal. In your case. i suppose you already have your copies that you're content with for your project....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Copywriting for Entrepreneurs
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Category
Marketing & Business, Writing -
Areas
Copywriting, Creativity, Digital Marketing, Narrative, Social Media, Writing
Christian Caldwell
A course by Christian Caldwell
Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.
Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.
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