Creativity for Advertising: Generate Strong Concepts from Scratch
The bell
A course by Alina Alvarez Etchegaray , Creative Director for Advertising
Joined March 2016
Joined March 2016
About the video: The bell
Overview
“In this lesson I will give you some guidelines to effectively present your campaign. In addition, I will share what you need to make it a reality.”
In this video lesson Alina Alvarez Etchegaray addresses the topic: The bell, which is part of the Domestika online course: Creativity for Advertising: Generate Strong Concepts from Scratch. Explore the ins and outs of the advertising industry and learn to develop strong concepts and creative proposals that impact your audience.
Partial transcription of the video
“The bell If you already have a client who is waiting for your presentation, Congratulations. Many times the most difficult is the first contact. The bad thing is that it follows something complicated. You have to prepare to present it. Whether you do it in person or by video call, preparation for a good presentation is very important. Even if we talk about an advertising campaign, you can have different audiences. Sometimes you talk to the owner of a company and you tell him a little about what the campaign is about or there are times when you talk to a marketing department. Sometimes you i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Marketing, Social Media
Alina Alvarez Etchegaray
A course by Alina Alvarez Etchegaray
Alina Álvarez Echegaray is a creative advertising director from Mexico. She has worked on a wide range of projects and with various agencies, from traditional advertising like television, radio, and out-of-home, to events, activations, and, above all, online advertising. She is currently creative director at a start-up, building brands with a modern outlook.
Throughout her career in the advertising industry, she has collaborated with big-name brands including Samsung, Luuna, Heineken, adidas, Doritos, MINI, Novartis, Oreo, Ritz, Moët Chandon, 7up, Aspirina, and Salesforce. She has been recognized with awards such as ASPID and IAB Mixx as well as participated as part of the judges panel for Círculo de Oro, Círculo de Creativos de México, and Young Lions. She has also given talks at a number of universities and companies across Mexico.
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- 14 lessons (1h 55m)
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- Audio: Spanish
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- Level: Beginner
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