Creativity for Advertising: Generate Strong Concepts from Scratch
Tell a story
A course by Alina Alvarez Etchegaray , Creative Director for Advertising
Joined March 2016
Joined March 2016
About the video: Tell a story
Overview
“We already have the "what" and now it's time for the "how". In this lesson I will explain how to create a presentation outline to tell your ideas in a way that they engage.”
In this video lesson Alina Alvarez Etchegaray addresses the topic: Tell a story, which is part of the Domestika online course: Creativity for Advertising: Generate Strong Concepts from Scratch. Explore the ins and outs of the advertising industry and learn to develop strong concepts and creative proposals that impact your audience.
Partial transcription of the video
“Tell a story You already have all your material, but the process does not end here. It's just as important how you tell the story what you are counting What I recommend is that you spend time thinking about what you are going to put in your presentation And how are you going to tell it? Think about those things that excited you when creating your campaign. They are the ones you have to highlight when presenting it to someone else. You have to infect them with your excitement about it. One way to do this is by creating an outline of your presentation. In this lesson I will teach you how to c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Marketing, Social Media
Alina Alvarez Etchegaray
A course by Alina Alvarez Etchegaray
Alina Álvarez Echegaray is a creative advertising director from Mexico. She has worked on a wide range of projects and with various agencies, from traditional advertising like television, radio, and out-of-home, to events, activations, and, above all, online advertising. She is currently creative director at a start-up, building brands with a modern outlook.
Throughout her career in the advertising industry, she has collaborated with big-name brands including Samsung, Luuna, Heineken, adidas, Doritos, MINI, Novartis, Oreo, Ritz, Moët Chandon, 7up, Aspirina, and Salesforce. She has been recognized with awards such as ASPID and IAB Mixx as well as participated as part of the judges panel for Círculo de Oro, Círculo de Creativos de México, and Young Lions. She has also given talks at a number of universities and companies across Mexico.
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- Level: Beginner
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