Creativity for Advertising: Generate Strong Concepts from Scratch
adapt the idea
A course by Alina Alvarez Etchegaray , Creative Director for Advertising
Joined March 2016
Joined March 2016
About the video: adapt the idea
Overview
“Finally, I will tell you about the different touch points to which your idea can be adapted. I will also give you some recommendations on how to do it. ”
In this video lesson Alina Alvarez Etchegaray addresses the topic: adapt the idea, which is part of the Domestika online course: Creativity for Advertising: Generate Strong Concepts from Scratch. Explore the ins and outs of the advertising industry and learn to develop strong concepts and creative proposals that impact your audience.
Partial transcription of the video
“adapt the idea Now yes, you already have your concept and your master graphic. You can start to download it to pieces of communication. To do this I recommend that you think of it like this: it's the same idea communicated in different ways in different pieces. You will always be repeating the same idea but from another point of view. Let's see an example of Diesel. A few years ago Diesel launched a campaign called "Be Stupid", that is, "be stupid". The idea was that the smart get bored in their day to day, while fools have a good time, they have more fun and they have better stories to tel...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Marketing, Social Media
Alina Alvarez Etchegaray
A course by Alina Alvarez Etchegaray
Alina Álvarez Echegaray is a creative advertising director from Mexico. She has worked on a wide range of projects and with various agencies, from traditional advertising like television, radio, and out-of-home, to events, activations, and, above all, online advertising. She is currently creative director at a start-up, building brands with a modern outlook.
Throughout her career in the advertising industry, she has collaborated with big-name brands including Samsung, Luuna, Heineken, adidas, Doritos, MINI, Novartis, Oreo, Ritz, Moët Chandon, 7up, Aspirina, and Salesforce. She has been recognized with awards such as ASPID and IAB Mixx as well as participated as part of the judges panel for Círculo de Oro, Círculo de Creativos de México, and Young Lions. She has also given talks at a number of universities and companies across Mexico.
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- Level: Beginner
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