Creativity for Advertising: Generate Strong Concepts from Scratch
Presentation
A course by Alina Alvarez Etchegaray , Creative Director for Advertising
Joined March 2016
Joined March 2016
About the video: Presentation
Overview
“Hi, I'm Alina Álvarez Etchegaray and I'm an advertising creative director. To begin, I will tell you about my personal and professional career. I will also share my vision of the industry. ”
In this video lesson Alina Alvarez Etchegaray addresses the topic: Presentation, which is part of the Domestika online course: Creativity for Advertising: Generate Strong Concepts from Scratch. Explore the ins and outs of the advertising industry and learn to develop strong concepts and creative proposals that impact your audience.
Partial transcription of the video
“Presentation Hello welcome. I am Alina Álvarez Etchegaray and I am an advertising creative director. It tells you a little about me. I grew up in the 90's and at that time the internet was a pretty new thing. and not many people in Mexico had access to an internet connection. I was lucky that I was born in a family of systems engineers and they looked for a way to connect from 93 or 94. That marked my childhood a lot because all my homework were made from online sources and many times those of my colleagues came from much more traditional things. I remember there was always the option to de...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Marketing, Social Media
Alina Alvarez Etchegaray
A course by Alina Alvarez Etchegaray
Alina Álvarez Echegaray is a creative advertising director from Mexico. She has worked on a wide range of projects and with various agencies, from traditional advertising like television, radio, and out-of-home, to events, activations, and, above all, online advertising. She is currently creative director at a start-up, building brands with a modern outlook.
Throughout her career in the advertising industry, she has collaborated with big-name brands including Samsung, Luuna, Heineken, adidas, Doritos, MINI, Novartis, Oreo, Ritz, Moët Chandon, 7up, Aspirina, and Salesforce. She has been recognized with awards such as ASPID and IAB Mixx as well as participated as part of the judges panel for Círculo de Oro, Círculo de Creativos de México, and Young Lions. She has also given talks at a number of universities and companies across Mexico.
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