Creativity for Advertising: Generate Strong Concepts from Scratch
Context: creative teams
A course by Alina Alvarez Etchegaray , Creative Director for Advertising
Joined March 2016
Joined March 2016
About the video: Context: creative teams
Overview
“In this lesson we are going to see who makes up the work in the agency. In this lesson I will tell you about creative teams and the elements that make them up. ”
In this video lesson Alina Alvarez Etchegaray addresses the topic: Context: creative teams, which is part of the Domestika online course: Creativity for Advertising: Generate Strong Concepts from Scratch. Explore the ins and outs of the advertising industry and learn to develop strong concepts and creative proposals that impact your audience.
Partial transcription of the video
“Context: creative teams Let's talk now about the creative teams. A creative team is normally made up of two parts. The minimum is considered a pair and it is the copy or writing side and the art or graphic design side. Within this division We will also find different types of hierarchization. There are agencies that divide their teams by junior and senior. Depending on how much experience you have, you are a junior designer or a senior designer. There are other agencies that do it for fees, So, they call it in different ways. You start, perhaps, in graphic design and end up in art direction...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Marketing, Social Media
Alina Alvarez Etchegaray
A course by Alina Alvarez Etchegaray
Alina Álvarez Echegaray is a creative advertising director from Mexico. She has worked on a wide range of projects and with various agencies, from traditional advertising like television, radio, and out-of-home, to events, activations, and, above all, online advertising. She is currently creative director at a start-up, building brands with a modern outlook.
Throughout her career in the advertising industry, she has collaborated with big-name brands including Samsung, Luuna, Heineken, adidas, Doritos, MINI, Novartis, Oreo, Ritz, Moët Chandon, 7up, Aspirina, and Salesforce. She has been recognized with awards such as ASPID and IAB Mixx as well as participated as part of the judges panel for Círculo de Oro, Círculo de Creativos de México, and Young Lions. She has also given talks at a number of universities and companies across Mexico.
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