Creativity for Advertising: Generate Strong Concepts from Scratch

Creativity for Advertising: Generate Strong Concepts from Scratch

“Congratulations, you've reached the end of the course, and this is only the beginning! I hope you have enjoyed the road we have traveled as much as I have. It is your moment to share your project. Let me show you an example of how I'd like to see it: The brief As we have seen, the brief is a fundamental pillar of any campaign. Create your project brief to have it as a guide at all times.

The investigation Then comes the time to collect as much data as possible. Research your target, industry and competition. Conceptualization When you already have all the information, it is time to conceptualize. In this step you will have to discover an insight and create a concept and a master graphic. Adaptation! Adapt the idea to different media and formats, always remember to do it strategically. The presentation Finally, create a presentation that tells your story. You already have it! Don't forget to share the complete process of your project by clicking on "Create your project". I will give you feedback as soon as possible. However, I ask you to be patient, as it may take a while for me to reply to you. While you wait, I invite you to exchange ideas, opinions and feedback with your colleagues, always in a respectful manner. Thank you very much for being part of this course. See you soon!”

Partial transcription of the video

“Final project Thank you for reaching the end of this course. The idea is to open the doors from the advertising industry to more people, so it is important that you share your final project in the Forum. I recommend that you look for topics very different from mine so that the conversation becomes richer. I recommend you have fun I believe that any creative project works better when you have a good time. If you already have your project, congratulations, I'd love to see it and comment on it. If you are interested in working in advertising, This project can serve as a portfolio, you can uplo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch

• Level: Beginner
• 100% positive reviews (24)
• 944 students
• 4 units
• 14 lessons (1h 55m)
• 6 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Content Marketing, Marketing, Social Media