Creativity for Advertising: Generate Strong Concepts from Scratch
A creative campaign
A course by Alina Alvarez Etchegaray , Creative Director for Advertising
Joined March 2016
Joined March 2016
About the video: A creative campaign
Overview
“I will start by telling you about the course project and how we will frame it within the different types of advertising that exist today. ”
In this video lesson Alina Alvarez Etchegaray addresses the topic: A creative campaign, which is part of the Domestika online course: Creativity for Advertising: Generate Strong Concepts from Scratch. Explore the ins and outs of the advertising industry and learn to develop strong concepts and creative proposals that impact your audience.
Partial transcription of the video
“a creative campaign In this course I will teach you how to create a brief that you will then solve through a pitch presentation with a creative idea. The idea is that I tell you through my experience what an advertising agency implies and that you can create a creative campaign from start to finish. The final project is a pitch presentation that we will create throughout the course. We will start by creating a brief together. We will create all the points that describe a mark so that later we can, from that, create a big idea, download in applications and that you can capture in a presentat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch
-
Category
Marketing & Business -
Areas
Advertising, Content Marketing, Marketing, Social Media
Alina Alvarez Etchegaray
A course by Alina Alvarez Etchegaray
Alina Álvarez Echegaray is a creative advertising director from Mexico. She has worked on a wide range of projects and with various agencies, from traditional advertising like television, radio, and out-of-home, to events, activations, and, above all, online advertising. She is currently creative director at a start-up, building brands with a modern outlook.
Throughout her career in the advertising industry, she has collaborated with big-name brands including Samsung, Luuna, Heineken, adidas, Doritos, MINI, Novartis, Oreo, Ritz, Moët Chandon, 7up, Aspirina, and Salesforce. She has been recognized with awards such as ASPID and IAB Mixx as well as participated as part of the judges panel for Círculo de Oro, Círculo de Creativos de México, and Young Lions. She has also given talks at a number of universities and companies across Mexico.
- 100% positive reviews (24)
- 944 students
- 14 lessons (1h 55m)
- 24 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
