Creativity for Advertising: Generate Strong Concepts from Scratch
The presentation
A course by Alina Alvarez Etchegaray , Creative Director for Advertising
Joined March 2016
Joined March 2016
About the video: The presentation
Overview
“Since we have already seen how to make an outline, now I will tell you how you can design your presentation, define a visual style and create theme sliders. ”
In this video lesson Alina Alvarez Etchegaray addresses the topic: The presentation, which is part of the Domestika online course: Creativity for Advertising: Generate Strong Concepts from Scratch. Explore the ins and outs of the advertising industry and learn to develop strong concepts and creative proposals that impact your audience.
Partial transcription of the video
“The presentation Ready, with the finished outline you can start making your presentation. Before you start making slides, I recommend that you make a visual guide of how the style of your entire presentation will be. For that you can define some primary colors that are these, in my case, secondary and tertiary. They can be as many or as few as you want. Use colors that have to do with your brand. In this case, for example, the right colors are those of the master graphic and you will find that the tones in which I define that the logo can be used They are the same ones that I have in the ma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Marketing, Social Media
Alina Alvarez Etchegaray
A course by Alina Alvarez Etchegaray
Alina Álvarez Echegaray is a creative advertising director from Mexico. She has worked on a wide range of projects and with various agencies, from traditional advertising like television, radio, and out-of-home, to events, activations, and, above all, online advertising. She is currently creative director at a start-up, building brands with a modern outlook.
Throughout her career in the advertising industry, she has collaborated with big-name brands including Samsung, Luuna, Heineken, adidas, Doritos, MINI, Novartis, Oreo, Ritz, Moët Chandon, 7up, Aspirina, and Salesforce. She has been recognized with awards such as ASPID and IAB Mixx as well as participated as part of the judges panel for Círculo de Oro, Círculo de Creativos de México, and Young Lions. She has also given talks at a number of universities and companies across Mexico.
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