Creativity for Advertising: Generate Strong Concepts from Scratch
Influences
A course by Alina Alvarez Etchegaray , Creative Director for Advertising
Joined March 2016
Joined March 2016
About the video: Influences
Overview
“In my opinion, to be a good publicist, you need many references, from artistic to technological and social, here I show you a few of mine. ”
In this video lesson Alina Alvarez Etchegaray addresses the topic: Influences, which is part of the Domestika online course: Creativity for Advertising: Generate Strong Concepts from Scratch. Explore the ins and outs of the advertising industry and learn to develop strong concepts and creative proposals that impact your audience.
Partial transcription of the video
“influences I already told you who I am And now I'm going to tell you about the things that interest me. Advertising, for me, is culture at the service of a brand, So, the more things you know, the better you will do your advertising job. Therefore, in this section I will not only talk about advertising, I will talk about other things that interest me and that you can explore to be a better publicist. Let's start with my most advertising influences. For starters, one of the great authors you should read and of the great publicists that you should know It's David Ogilvy. He created the book "...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Marketing, Social Media
Alina Alvarez Etchegaray
A course by Alina Alvarez Etchegaray
Alina Álvarez Echegaray is a creative advertising director from Mexico. She has worked on a wide range of projects and with various agencies, from traditional advertising like television, radio, and out-of-home, to events, activations, and, above all, online advertising. She is currently creative director at a start-up, building brands with a modern outlook.
Throughout her career in the advertising industry, she has collaborated with big-name brands including Samsung, Luuna, Heineken, adidas, Doritos, MINI, Novartis, Oreo, Ritz, Moët Chandon, 7up, Aspirina, and Salesforce. She has been recognized with awards such as ASPID and IAB Mixx as well as participated as part of the judges panel for Círculo de Oro, Círculo de Creativos de México, and Young Lions. She has also given talks at a number of universities and companies across Mexico.
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