Creativity for Advertising: Generate Strong Concepts from Scratch
master graphics
A course by Alina Alvarez Etchegaray , Creative Director for Advertising
Joined March 2016
Joined March 2016
About the video: master graphics
Overview
“It is time to think about the visual part of the project. During this lesson, I'll talk to you about what a master graphic is and what you need to consider when creating one. ”
In this video lesson Alina Alvarez Etchegaray addresses the topic: master graphics, which is part of the Domestika online course: Creativity for Advertising: Generate Strong Concepts from Scratch. Explore the ins and outs of the advertising industry and learn to develop strong concepts and creative proposals that impact your audience.
Partial transcription of the video
“master graphics Now that you have a phrase you're comfortable with, it's time to translate it into something visual. For that we will create a master graphic. The master graphic, or master graphic in Spanish, it is the visual expression of your concept. It serves to communicate the campaign idea and as a guide for the rest of the graphic pieces. Here we have an example from Samsung from a master graphic that was used for an online sale. The sale was made through a live broadcast, so many elements were taken from this master graphic for transmission. The master graphic must comply with all t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Advertising: Generate Strong Concepts from Scratch
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Marketing, Social Media
Alina Alvarez Etchegaray
A course by Alina Alvarez Etchegaray
Alina Álvarez Echegaray is a creative advertising director from Mexico. She has worked on a wide range of projects and with various agencies, from traditional advertising like television, radio, and out-of-home, to events, activations, and, above all, online advertising. She is currently creative director at a start-up, building brands with a modern outlook.
Throughout her career in the advertising industry, she has collaborated with big-name brands including Samsung, Luuna, Heineken, adidas, Doritos, MINI, Novartis, Oreo, Ritz, Moët Chandon, 7up, Aspirina, and Salesforce. She has been recognized with awards such as ASPID and IAB Mixx as well as participated as part of the judges panel for Círculo de Oro, Círculo de Creativos de México, and Young Lions. She has also given talks at a number of universities and companies across Mexico.
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- 14 lessons (1h 55m)
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- Audio: Spanish
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- Level: Beginner
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