Grow your Creative Business Online
Establish priorities with the ICE method
A course by Luca Barboni , Entrepreneur and Growth Hacker
About the video: Establish priorities with the ICE method
Overview
“In this lesson I will show you a template that is used in the Growth method to generate a real database of experiments for your funnel. Experimenting and measuring will in fact be the pillars of your continuous improvement work.”
In this video lesson Luca Barboni addresses the topic: Establish priorities with the ICE method, which is part of the Domestika online course: Grow your Creative Business Online . Learn the Growth methodology, set up a real business project, create a Business Validation Funnel, and optimize for expansion. .
Partial transcription of the video
“The best way to come up with good ideas is to start with a lot of ideas. For this reason, in this lesson, we will see how to generate ideas that could improve the funnel metrics we have defined, and then we will see a specific method to prioritize them, in such a way as to transform a list into a real ranking with ordered scores. Let's see the template where to do it. The document you see on the screen is a template that reports the Experiment Backlog, i.e. the experiments database. As you can see it is divided into two sections. The left side is used to write down all the ideas for possibl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Grow your Creative Business Online
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Creative Consulting
Luca Barboni
A course by Luca Barboni
Luca Barboni is a renowned growth hacking and digital marketing expert, with an impressive career in the field. In addition to writing the first Italian book on growth hacking, Luca organized the largest conference in Europe on this topic and is the founder of 247X, the only Italian growth hacking agency to be a partner of growthhackers.com.
With a background in psychology, a passion for role-playing games, rock music and martial arts, Luca Barboni combines creativity and technical knowledge to create surprising growth strategies. He has collaborated with top-tier brands such as Enel, Unilever and Domino's Pizza, achieving extraordinary results in the field of digital marketing and growth hacking. His eclectic experience and unique talent make this course an extraordinary opportunity to learn from one of the best experts in the industry.
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- 638 students
- 16 lessons (3h 31m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
- Unlimited access forever
