Grow your Creative Business Online
The difference between Lean and Growth Hacking
A course by Luca Barboni , Entrepreneur and Growth Hacker
About the video: The difference between Lean and Growth Hacking
Overview
“In this lesson I will show you the difference between the traditional method of starting and growing entrepreneurial projects, and the experimental approach adopted by startups. ”
In this video lesson Luca Barboni addresses the topic: The difference between Lean and Growth Hacking, which is part of the Domestika online course: Grow your Creative Business Online . Learn the Growth methodology, set up a real business project, create a Business Validation Funnel, and optimize for expansion. .
Partial transcription of the video
“In this first lesson we will see what paradigm shift we are going through when switching to launching a business with a traditional method rather than with an agile method, that is, experimental and focused on growth. The best way to explain what it means to launch an agile business is start from the starting point, that is, show you what it means to launch a business in a non-agile manner. Usually the starting point is careful planning, especially financial, then an estimate is made of the expected costs, which will then go into human resources, into the creation of the product, in the mar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Grow your Creative Business Online
-
Category
Marketing & Business -
Areas
Brand Strategy, Business, Creative Consulting
Luca Barboni
A course by Luca Barboni
Luca Barboni is a renowned growth hacking and digital marketing expert, with an impressive career in the field. In addition to writing the first Italian book on growth hacking, Luca organized the largest conference in Europe on this topic and is the founder of 247X, the only Italian growth hacking agency to be a partner of growthhackers.com.
With a background in psychology, a passion for role-playing games, rock music and martial arts, Luca Barboni combines creativity and technical knowledge to create surprising growth strategies. He has collaborated with top-tier brands such as Enel, Unilever and Domino's Pizza, achieving extraordinary results in the field of digital marketing and growth hacking. His eclectic experience and unique talent make this course an extraordinary opportunity to learn from one of the best experts in the industry.
- 100% positive reviews (6)
- 659 students
- 16 lessons (3h 31m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
