Grow your Creative Business Online
Identify the target
A course by Luca Barboni , Entrepreneur and Growth Hacker
About the video: Identify the target
Overview
“If you want to put the customer at the center, you must first get to know him! In this lesson I will show you how to define the Ideal Customer for your project.”
In this video lesson Luca Barboni addresses the topic: Identify the target, which is part of the Domestika online course: Grow your Creative Business Online . Learn the Growth methodology, set up a real business project, create a Business Validation Funnel, and optimize for expansion. .
Partial transcription of the video
“In this lesson we will see how to better define one of the key elements of everything as much as business development, that is, defining the ideal customer. Historically, especially in marketing, demographic criteria were used to define a target, so for example age, the genre, the type of family status, or even the income range. What emerges over time, however, is that referring solely to demographic criteria risks being very dangerous, especially when, thanks to digital channels, we have a much larger amount of data to be able to refine even further, with a higher degree of detail, those t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Grow your Creative Business Online
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Creative Consulting
Luca Barboni
A course by Luca Barboni
Luca Barboni is a renowned growth hacking and digital marketing expert, with an impressive career in the field. In addition to writing the first Italian book on growth hacking, Luca organized the largest conference in Europe on this topic and is the founder of 247X, the only Italian growth hacking agency to be a partner of growthhackers.com.
With a background in psychology, a passion for role-playing games, rock music and martial arts, Luca Barboni combines creativity and technical knowledge to create surprising growth strategies. He has collaborated with top-tier brands such as Enel, Unilever and Domino's Pizza, achieving extraordinary results in the field of digital marketing and growth hacking. His eclectic experience and unique talent make this course an extraordinary opportunity to learn from one of the best experts in the industry.
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- 638 students
- 16 lessons (3h 31m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
- Unlimited access forever
