Grow your Creative Business Online
Reference models
A course by Luca Barboni , Entrepreneur and Growth Hacker
About the video: Reference models
Overview
“One of the principles of hacker thinking is “don't reinvent the wheel”. This can also mean being inspired and contaminated by brilliant minds who have left their mark on history and related disciplines. These are three examples of role models that I carry with me in life and work.”
In this video lesson Luca Barboni addresses the topic: Reference models, which is part of the Domestika online course: Grow your Creative Business Online . Learn the Growth methodology, set up a real business project, create a Business Validation Funnel, and optimize for expansion. .
Partial transcription of the video
“In this lesson I show you some of my reference models. The first comes from my journey in the world of martial arts. His name is Musashi Miyamoto. Musashi was a formidable swordsman and is still part of Japanese national pride today. A person who faced and won dozens and dozens of duels with the katana in the days of the samurai. And considering that it only takes being injured once to bleed to death that means indeed his swordsmanship was perfect. In the last years of his life he retired to monastic life and wrote a book, the Gorin no Sho or the book of five rings, both a manual of swordsm...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Grow your Creative Business Online
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Creative Consulting

Luca Barboni
A course by Luca Barboni
Luca Barboni is a renowned growth hacking and digital marketing expert, with an impressive career in the field. In addition to writing the first Italian book on growth hacking, Luca organized the largest conference in Europe on this topic and is the founder of 247X, the only Italian growth hacking agency to be a partner of growthhackers.com.
With a background in psychology, a passion for role-playing games, rock music and martial arts, Luca Barboni combines creativity and technical knowledge to create surprising growth strategies. He has collaborated with top-tier brands such as Enel, Unilever and Domino's Pizza, achieving extraordinary results in the field of digital marketing and growth hacking. His eclectic experience and unique talent make this course an extraordinary opportunity to learn from one of the best experts in the industry.
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- 16 lessons (3h 31m)
- 24 additional resources (10 files)
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- Audio: Italian
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- Level: Beginner
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