Grow your Creative Business Online
A course by Luca BarboniEntrepreneur and Growth Hacker
A course by Luca Barboni, Entrepreneur and Growth Hacker
Learn the Growth methodology, set up a real business project, create a Business Validation Funnel, and optimize for expansion.
Welcome to this online course with Luca Barboni, an internationally renowned digital marketing and growth hacking expert. In this course, you will learn how to apply growth hacking to launch your idea to market in an agile and creative way. Luca, known for his work with leading companies such as the European Commission, Enel and Unilever, will guide you through an innovative process to quickly test the effectiveness of your project before fully developing it.
You will discover the growth hacking mindset and learn how to set clear goals for your business. Luca will show you how to focus on the problem, not just the solution, through listening to customers and experimenting. Next, you will develop a comprehensive strategy, mapping your business model, identifying your ideal target audience, and analyzing your competition. You will learn how to communicate the value of your project and test it through interviews and surveys.
Finally, you will implement a landing page and data tracking system, as well as create an archive of ideas for the future. By the end of the course, you will be ready to launch and grow your business, always keeping your customers at the center and optimizing your resources.
What will you learn in this online course?
16 lessons & 24 downloads
The difference between Lean and Growth Hacking
19 minutes, 37 seconds
What problem do you solve?
10 minutes, 45 seconds
The experimentation process
18 minutes, 49 seconds
Why use canvases
7 minutes, 7 seconds
The business model
17 minutes, 13 seconds
Identify the target
12 minutes, 47 seconds
What's included in this course?
You'll explore growth hacking, an innovative methodology that combines customer listening, data analysis, and experimentation to develop products and deliver them. Luca will guide you through the process of launching a business idea, showing you how to develop an agile mindset and focus on the problem at hand.
To get started, you'll learn to set clear goals and experiment along the way. Next, you'll develop a comprehensive strategy, mapping your business model and thoroughly understanding your audience. Luca will teach you how to communicate the value of your project through interviews and surveys, as well as create a landing page to present your idea to the world.
What is this course's project?
You will create a market launch strategy. Through the application of growth hacking, you will develop a landing page and a data tracking system to analyze the results. This project will give you the opportunity to directly apply the techniques learned in the course in a practical context.
Who is this online course for?
To entrepreneurs, aspiring entrepreneurs, marketing professionals, or anyone interested in learning how to launch a business idea in an innovative way. No prior knowledge of growth hacking is required; Luca will guide you step by step through the process.
Requirements and materials
To participate, you will need a computer with internet access. Additionally, bring with you your creativity and willingness to learn to think in an agile and innovative way to turn your business idea into reality.
Reviews
- 1 year ago
Buen curso.
- 2 years ago
Excelente curso. Se entiende perfectamente lo que explica ayudando a comenzar en el mundo del growth hacking. Actualmente estoy por lanzar mi primer proyecto start-up, espero con ansias ver los resultados obtenidos. Excelente propuesta de curso.
- 2 years ago
Excellente présentation et explications détaillées les sujets abordés.
- 2 years ago
Ottima presentazione e spiegazione nel dettaglio degli argomenti. lo termino volentieri
- 2 years ago
Mi è piaciuto, interessante.
With a background in psychology, a passion for role-playing games, rock music and martial arts, Luca Barboni combines creativity and technical knowledge to create surprising growth strategies. He has collaborated with top-tier brands such as Enel, Unilever and Domino's Pizza, achieving extraordinary results in the field of digital marketing and growth hacking. His eclectic experience and unique talent make this course an extraordinary opportunity to learn from one of the best experts in the industry.
Content
- U1
Introduction
- Presentation
- Reference models
- U2
The “Growth” Method for Starting Agile Businesses
- The difference between Lean and Growth Hacking
- What problem do you solve?
- The experimentation process
- Why use canvases
- U3
What you do, Who you do it for, and Why you are Special
- The business model
- Identify the target
- A look at the competition
- The Unique Value Proposition or UVP
- Customer Discovery
- U4
Building a Digital Validation Funnel
- Create the landing page
- Monitor before leaving
- Track your results like a pirate. the AARRR Funnel
- Campaigns and acquisition channels
- Establish priorities with the ICE method
- FP
Final project
- Grow your Creative Business Online
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Growth hacking is an experimental approach to digital marketing that helps you validate, test, and rapidly grow new business ideas, minimizing risks and optimizing resources when launching an online startup.
The course is ideal for those with some digital background who want to dive deeper into growth hacking strategies, validation, and launching innovative projects. It’s not designed for complete beginners.
Basic knowledge of web marketing and familiarity with digital tools like Google Analytics, WordPress, and social media are helpful. Advanced programming skills are not required.
You’ll learn how to test business ideas, analyze competitors, interview customers, create landing pages, set up digital campaigns, monitor marketing data, and apply growth hacking strategies to grow an online project.
The course walks you step-by-step through using the Lean Business Model Canvas to structure, validate, and improve your business idea by identifying your value proposition, customer segments, and key business model elements.
You’ll learn how to gather feedback through interviews and surveys, interpret the data, and adjust your offer based on real market needs, reducing the risk of failure.
Yes, the course includes hands-on exercises like creating landing pages, competitor analysis, filling out the Canvas, and setting up digital campaigns to directly test the strategies you learn.