Grow your Creative Business Online
Customer Discovery
A course by Luca Barboni , Entrepreneur and Growth Hacker
About the video: Customer Discovery
Overview
“Now that the plan is clear, it needs to be put to the test by interviewing your future customers! In this lesson we see how to conduct an exploratory interview with potential customers using the Customer Discovery technique. ”
In this video lesson Luca Barboni addresses the topic: Customer Discovery, which is part of the Domestika online course: Grow your Creative Business Online . Learn the Growth methodology, set up a real business project, create a Business Validation Funnel, and optimize for expansion. .
Partial transcription of the video
“In this lesson we will see how to conduct Customer Discovery interviews or customer discovery, to verify in the field whether the customers you have imagined and the solution that you are planning actually find a meeting point. Customer Discovery interviews are interviews that are usually conducted in person or over the phone. This interview method cannot absolutely be replaced by surveys, satisfaction ratings or other types of market research. The reason lies in the customer segment. If you remember we talked about Early Adopters, a group of very passionate people and very specific regardi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Grow your Creative Business Online
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Creative Consulting
Luca Barboni
A course by Luca Barboni
Luca Barboni is a renowned growth hacking and digital marketing expert, with an impressive career in the field. In addition to writing the first Italian book on growth hacking, Luca organized the largest conference in Europe on this topic and is the founder of 247X, the only Italian growth hacking agency to be a partner of growthhackers.com.
With a background in psychology, a passion for role-playing games, rock music and martial arts, Luca Barboni combines creativity and technical knowledge to create surprising growth strategies. He has collaborated with top-tier brands such as Enel, Unilever and Domino's Pizza, achieving extraordinary results in the field of digital marketing and growth hacking. His eclectic experience and unique talent make this course an extraordinary opportunity to learn from one of the best experts in the industry.
- 100% positive reviews (6)
- 638 students
- 16 lessons (3h 31m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
- Unlimited access forever
