Grow your Creative Business Online
A look at the competition
A course by Luca Barboni , Entrepreneur and Growth Hacker
About the video: A look at the competition
Overview
“In this lesson I will show you how to conduct a competitor analysis using free digital investigation tools, so as to transform competitors into points of reference from which to take inspiration to reduce the risk of failure.”
In this video lesson Luca Barboni addresses the topic: A look at the competition, which is part of the Domestika online course: Grow your Creative Business Online . Learn the Growth methodology, set up a real business project, create a Business Validation Funnel, and optimize for expansion. .
Partial transcription of the video
“In this lesson we see not only how we can identify the competition, but also what we can learn from our competitors and copy and customize to include what they are already doing and working in our strategy. One of the fundamental concepts in the hacker mindset that applies in growth hacking is not to reinvent the wheel. It is not necessary to become the greatest expert in Facebook advertising or landing pages or startup creation to be able to launch a project effectively. This it means in some way starting from the shoulders of giants. If it is true that around you there are companies that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Grow your Creative Business Online
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Creative Consulting

Luca Barboni
A course by Luca Barboni
Luca Barboni is a renowned growth hacking and digital marketing expert, with an impressive career in the field. In addition to writing the first Italian book on growth hacking, Luca organized the largest conference in Europe on this topic and is the founder of 247X, the only Italian growth hacking agency to be a partner of growthhackers.com.
With a background in psychology, a passion for role-playing games, rock music and martial arts, Luca Barboni combines creativity and technical knowledge to create surprising growth strategies. He has collaborated with top-tier brands such as Enel, Unilever and Domino's Pizza, achieving extraordinary results in the field of digital marketing and growth hacking. His eclectic experience and unique talent make this course an extraordinary opportunity to learn from one of the best experts in the industry.
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- 638 students
- 16 lessons (3h 31m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
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