Grow your Creative Business Online

Grow your Creative Business Online

“I want to thank you for being here and for taking the time to follow the special path that I have prepared for this course. To make it easier for you to organize your project, I have prepared this list of essential steps: 1. Choose a business idea that you would like to launch (if you have no ideas, start with something you are passionate about or that you do very well). Map your business idea using the Lean Business Model Canvas to write all your hypotheses in the various post it notes. 2. Learn more about your target audience by generating several Early Adopter hypotheses: that is, the customer segments you think would accept using your product/service with the least possible resistance. Organize these hypotheses into the Early Adopter matrix to discover what your best opportunity is. Once you've selected your best Early Adopter case, increase the level of detail by filling out the Buyer Persona template for this segment, as if you were describing a single persona representing the entire category. 3. Now that you know who the customer is, analyze the competition by searching the Internet for alternatives to your product or service and collecting useful information for your marketing strategy. With the competition analysis you will be able to define a value proposition that is unique and differentiating, as well as relevant for your target audience: help yourself with the Value Proposition Canvas! 4. Now that you have defined your target audience and value proposition, you can test them in the market by organizing a round of customer discovery interviews. Create your script and interview at least 15 people if you plan to conduct them in person, or get at least 100 survey responses if you plan to conduct them online. Analyze the results: if the answer is positive, continue with this hypothesis; if not, use everything you've learned to change Early Adopters and UVPs and start the round again! 5. Now that you have validated your customers' interest, you can move on to creating a landing page to collect leads, making sure to monitor user behavior when they visit it. Once you've created your landing page, you can move on to creating Facebook campaigns to attract the right people and convert visitors into leads and leads into customers. To optimize it and grow your user base by improving metrics, make a list of experiments and prioritize them using the ICE matrix It has been an honor to accompany you on this learning journey. I want to thank you very much for deciding to participate in this course. I want to remind you that the forum is still available for any questions that may arise. Not only will I be there to respond, but I encourage you to share your opinions and advice. The richness of the forum lies in the diversity of points of view and yours is precious. Remember to talk about what you have learned. Here are a couple of links to help you post: Help link 1 Help link 2 I hope this course has been an essential tool for you and I wish you success in your future projects. See you on the forum!”

Partial transcription of the video

“Now that the course is over, your work has just begun. But before we get to work, I would like to thank you for the journey we have taken together. And I hope the lessons were useful for understanding how to design and test your business idea on the market. As the final project of the course, I invite you to create the landing page to get started collect feedback and promote your business idea. You can choose a real product, a fantasy product, or you could pull the dream that isn't yet realized out of the drawer. Once the project has been chosen, start by mapping your idea with the help of ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Grow your Creative Business Online

• Level: Beginner
• 100% positive reviews (6)
• 638 students
• 4 units
• 16 lessons (3h 31m)
• 10 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Business, Creative Consulting