Grow your Creative Business Online

Why use canvases

A course by Luca Barboni , Entrepreneur and Growth Hacker

Entrepreneur and Growth Hacker. Roma, Italy.
Joined October 2021
100% positive reviews (6)
638 students
Audio: Italian
Italian · Spanish · English · Portuguese · German · French · Polish · Dutch

About the video: Why use canvases

Overview

“In this lesson I want to introduce you to one of the most common tools used when designing a new business: the Business Model Canvas. There is a universe of possible tools that can help start a company, but these tools can often distract you from the heart of the strategy, which must always come before the tools. The Canvas allows you to visualize your project in all its complexity, so you can begin to test your business hypotheses through experimentation.”

In this video lesson Luca Barboni addresses the topic: Why use canvases, which is part of the Domestika online course: Grow your Creative Business Online . Learn the Growth methodology, set up a real business project, create a Business Validation Funnel, and optimize for expansion. .

Partial transcription of the video

“In this lesson I will introduce you to one of the most common tools used in planning phase of a new business, i.e. Canvas. Before leaving, I'd like to warn you about something. When we talk about business and marketing tools or tools, you must know that there is a scope, MarTech or marketing technology, which studies its growth. Today it is estimated that there are more than 10,000 different tools or software that can help you to start a company, especially if it's digital. The point of tools or tools is that they often distract us from what really is the heart of the strategy or the object...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Grow your Creative Business Online

  • Level: Beginner
  • 100% positive reviews (6)
  • 638 students
  • 4 units
  • 16 lessons (3h 31m)
  • 10 downloads
  • Category

    Marketing & Business
  • Areas

    Brand Strategy, Business, Creative Consulting

Luca Barboni

Luca Barboni
A course by Luca Barboni

Teacher Plus
Entrepreneur and Growth Hacker

Luca Barboni is a renowned growth hacking and digital marketing expert, with an impressive career in the field. In addition to writing the first Italian book on growth hacking, Luca organized the largest conference in Europe on this topic and is the founder of 247X, the only Italian growth hacking agency to be a partner of growthhackers.com.

With a background in psychology, a passion for role-playing games, rock music and martial arts, Luca Barboni combines creativity and technical knowledge to create surprising growth strategies. He has collaborated with top-tier brands such as Enel, Unilever and Domino's Pizza, achieving extraordinary results in the field of digital marketing and growth hacking. His eclectic experience and unique talent make this course an extraordinary opportunity to learn from one of the best experts in the industry.


  • 100% positive reviews (6)
  • 638 students
  • 16 lessons (3h 31m)
  • 24 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Italian
  • Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Grow your Creative Business Online . Marketing, and Business course by Luca Barboni

Grow your Creative Business Online

A course by Luca Barboni
Entrepreneur and Growth Hacker. Roma, Italy.
Joined October 2021
  • 100% positive reviews (6)
  • 638 students