Copywriting for Audiovisual Entertainment Pieces

Overview

“In this lesson we are going to analyze some points that we cannot avoid to execute a good creative idea applied to Copywriting for entertainment.”

In this video lesson Matías Fernández addresses the topic: How do you come up with an idea?, which is part of the Domestika online course: Copywriting for Audiovisual Entertainment Pieces. Learn copywriting and the creative tools needed to sell and communicate your audiovisual content..

Partial transcription of the video

“In this lesson I am going to analyze all those points that are unavoidable, which I have to go through to reach a correct idea applied to entertainment copywriting. Perhaps what we are going to see seems repetitive to you, but it's not bad to review everything what we saw before and then move on to the script. We start with the main thing, the signal for which we are going to work. In this case we said that it is Movie House and its tag is Part of your History. We already talked about your audience, men and women over 28 years of age, middle class, movie and action lovers, adventure and sci...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting for Audiovisual Entertainment Pieces

• Level: Beginner
• 100% positive reviews (3)
• 332 students
• 5 units
• 14 lessons (1h 49m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Audiovisual Post-production, Communication, Copywriting