Copywriting for Audiovisual Entertainment Pieces
Course final project
A course by Matías Fernández , Editor
About the final project for: Copywriting for Audiovisual Entertainment Pieces
Final project
“The course ends here, I want to thank you for having come this far and paying attention to each point. It is very important that this course has been practical and entertaining for you. And above all, may it serve you. Now, I want to ask you to choose a movie and signal to develop an entertainment copywriting script that is different from mine. Or perhaps you have a personal project where you feel you can apply this knowledge to your project. The important thing is that you can develop a script with everything you learned in this course. Remember: 1- Analyze the brief, choose your favorite director and cast (if necessary). 2- Complete the entire script letterhead, choose your sign, first and last name of the editor. 3- Once the creative need has been identified (what film to communicate, when and where), begin with the conceptual search for your ideas, do not rule out anything. 4- When you have found that concept that has something special, that you feel will offer you a good execution, look for the creative idea. 5- When you have your creative idea, write the script as you learned in this course. Taking into account each of the steps to follow. See you soon on the forum!”
Partial transcription of the video
“Well, the course ends here. I want to thank you for coming this far with me. and for having paid attention to each point. It is very important that for you this course has been practical and entertaining, but above all that it serves you. We saw what kind of signs there are, What are their characteristics and what each one tells us. Also the steps I take to search for an idea, always looking for a concept that allows me to come up with a good idea. We saw that we must take into account the signal we are going to work on and understand its audience. We interpret the Make List, We understood ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Audiovisual Entertainment Pieces
-
Category
Marketing & Business -
Areas
Audiovisual Post-production, Communication, Copywriting

Matías Fernández
A course by Matías Fernández
Matías Fernández is passionate about copywriting and a tireless creator. With a background that ranges from graphic design to art direction, he has taken his creativity to new heights in the world of entertainment copywriting. With a career that includes working with major international networks such as NBC, Fox and The Walt Disney Company, Matías shares his experience and knowledge in this course, inspiring others to discover the power of creative writing. Her unique approach proves that creativity has no limits and that everyone can find their own voice in creative writing.
- 100% positive reviews (3)
- 340 students
- 14 lessons (1h 49m)
- 21 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas