Copywriting for Audiovisual Entertainment Pieces
A course by Matías FernándezEditor
A course by Matías Fernández, Editor
Learn copywriting and the creative tools needed to sell and communicate your audiovisual content.
Matías Fernández, a successful editor specialized in copywriting, immerses you in the exciting world of copywriting for entertainment. You will discover how to create creative scripts that sell audiovisual pieces effectively. Across five fascinating sections, you'll explore everything from the fundamental concepts of copywriting to creating impactful scripts.
What will you learn in this online course?
14 lessons & 21 downloads
What is copywriting for entertainment
5 minutes, 34 seconds
The power of information
6 minutes, 42 seconds
The interpretation of the Makelist
10 minutes, 9 seconds
The conceptualization
8 minutes, 22 seconds
The creative execution
7 minutes, 32 seconds
How do you come up with an idea?
5 minutes, 41 seconds
What's included in this course?
To begin, you'll explore the key elements of entertainment copywriting, from identifying essential information to how to structure an effective script. Then, you will enter the exciting process of conceptualization and writing, exploring various creative techniques such as humor, irony and complicity. As you progress, Matías will share valuable references to inspire you.
With a clear proposal in mind, you will learn to write solid scripts, breaking down its parts and providing visual and audio cues that complement the message. Finally, you will perfect the choice of tone of voice and the appropriate musical atmosphere. Upon completing this course, you will be ready to create scripts that communicate and sell audiovisual pieces effectively.
What is this course's project?
You will develop a creative script from scratch, applying everything you have learned. You will have the opportunity to create a script that promotes an audiovisual piece, whether it is a film, series or other content. This final project will allow you to put your knowledge into practice and demonstrate your skills in copywriting for entertainment.
Who is this online course for?
Designed for anyone interested in developing creative screenwriting skills in the entertainment field. It doesn't matter if you have previous experience or are just starting out, this course will give you the necessary tools to succeed in creating scripts for audiovisual pieces.
Requirements and materials
To participate in this course, you only need to have a creative and curious mind. No specific materials or advanced technical skills are required. Matías will guide you throughout the entire process, so get ready to unleash your creativity and learn copywriting for entertainment.
Reviews
- 2 years ago
Estava procurando um curso com essa pegada de copy, mas que se aplicasse no que realmente preciso utilizar, que são as minhas redes sociais. Vejo que o instrutor Matías agregou bastante nesse repertório e espero utilizar muitos recursos aprendidos nas lições desse curso.
- 2 years ago
Quedé fascinada con el contenido del curso. En mi caso, no trabajo con piezas audiovisuales pura y específicamente de entretenimiento, pero si ideando contenido audiovisual para redes sociales (Instagram y TikTok) y todo lo que aprendí me fue de mucha utilidad y estoy ansiosa de aplicarlo a mi área laboral.
- 2 years ago
El curso está muy bueno. Súper claro. Por ahora va todo estupendo. Recomiendo.
Content
- U1
Introduction
- Presentation
- my influences
- U2
Introduction to copywriting
- What is copywriting for entertainment
- The power of information
- The interpretation of the Makelist
- U3
The search for the idea
- The conceptualization
- The creative execution
- How do you come up with an idea?
- Analysis of a good idea
- U4
From idea to script
- How to compose a script
- Image description
- The audio description
- U5
after the script
- The voice of the idea
- Description and choice of music
- FP
Final project
- Final project
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
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FAQs
This course is aimed at people with intermediate skills in writing, design, or communication who want to specialize in scriptwriting and copywriting for audiovisual entertainment and advertising.
You don’t need to be an expert, but having basic knowledge of writing, graphic design, or experience in the creative field is recommended to get the most out of the content.
You’ll learn how to structure scripts, apply copywriting techniques, choose tones, integrate music and visuals, and tailor persuasive messages for different formats and audiences.
All you need is a computer with internet access and basic text editing and graphic design software. Having examples of audiovisual pieces for analysis is recommended.
The course covers scriptwriting and copywriting for entertainment audiovisual pieces, including film, TV, advertising, and personal projects, adapting techniques to each format.
Techniques taught include grabbing attention, building anticipation, using humor, irony, cultural references, and tailoring the message to the target audience and channel identity.
Yes, the course includes creating promotional scripts for film and television, focusing on expressive tools and strategies to spark interest and emotion in viewers.