Copywriting for Audiovisual Entertainment Pieces

Overview

“Before knowing what to say, we must understand what we want to say. The conceptual search is the combination between what to say and how to say it.”

In this video lesson Matías Fernández addresses the topic: The conceptualization, which is part of the Domestika online course: Copywriting for Audiovisual Entertainment Pieces. Learn copywriting and the creative tools needed to sell and communicate your audiovisual content..

Partial transcription of the video

“In search of the idea, I usually do two steps. What do I mean? And how do I want to say it? In this lesson we are going to see the conceptualization, that is, what do I mean? In order to come up with a creative idea that we like and that represents us, Each editor has his method. I'm going to tell you what are the steps that I follow to come up with a good idea. The first is to interpret the make list, as we saw in the previous lesson. Now comes identifying the content. Each content has its code, and it is important that you can explore that code. A science fiction film is not the same as a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting for Audiovisual Entertainment Pieces

• Level: Beginner
• 100% positive reviews (3)
• 332 students
• 5 units
• 14 lessons (1h 49m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Audiovisual Post-production, Communication, Copywriting