Copywriting for Audiovisual Entertainment Pieces

Overview

“In this lesson you will learn what important aspects of “hard” information need to be taken into account when approaching a script for entertainment.”

In this video lesson Matías Fernández addresses the topic: The power of information, which is part of the Domestika online course: Copywriting for Audiovisual Entertainment Pieces. Learn copywriting and the creative tools needed to sell and communicate your audiovisual content..

Partial transcription of the video

“In this lesson you will learn what aspects or hard information must be taken into account when facing a script for entertainment. Information is power. This is a fairly well-known phrase that I was completely unaware of and A creative director of mine told me that. This phrase and everything it entails helped me and ordered the head when it came to sitting in front of me a blank script with the aim of having to communicate a type of content for a specific signal. There is some hard information that it helped me learn to incorporate before starting to think about an idea. This hard informati...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting for Audiovisual Entertainment Pieces

• Level: Beginner
• 100% positive reviews (3)
• 337 students
• 5 units
• 14 lessons (1h 49m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Audiovisual Post-production, Communication, Copywriting