Visual Identity Design for Personal Brands
Developing auxiliary charts
A course by Amanda Louisi , Designer
About the video: Developing auxiliary charts
Overview
“In this class, we will enrich our brand's visual universe by creating auxiliary graphics that interact well with what has already been developed.”
In this video lesson Amanda Louisi addresses the topic: Developing auxiliary charts, which is part of the Domestika online course: Visual Identity Design for Personal Brands. Learn to convey your brand’s personality by creating the logo and experimenting with typography along with other graphic elements.
Partial transcription of the video
“Developing auxiliary charts In this class, I will show how you can enrich a visual identity using auxiliary charts. Helper charts are supporting visual elements that help you tell the story of that brand. For example, it can be through paintings, of brush marks, they can be photographs, it could be some big letter, it could be a texture. Are extra graphics for this visual identity who may even become protagonists over time. They are images, they are pieces, they are pieces that help us expand this visual identity and create one more element of recognition for that brand. Before you actually...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Personal Brands
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Digital Design, Logo Design, Stationery Design

Amanda Louisi
A course by Amanda Louisi
Amanda Louisi is a designer who specializes in brand identity and has been collaborating with a range of clients from freelance creatives to agencies since 2008. Throughout her career, she has worked at big-name branding studios like Interbrand, Pande, and FutureBrand, to name just a few, as well as organized four separate editions of the Behance Portfolio Reviews in São Paulo.
She no longer works for agencies to focus on helping freelance professionals get their ideas off the ground, and find unique visual languages that bring meaning and value to their brand.
- 100% positive reviews (45)
- 1,529 students
- 14 lessons (2h 43m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever