Visual Identity Design for Personal Brands
Vectorizing the logo
A course by Amanda Louisi , Designer
About the video: Vectorizing the logo
Overview
“Now let's vectorize, refine and make versions of the logo that we like the most from the sketches we made in the last class according to the particular needs of Issao's brand.”
In this video lesson Amanda Louisi addresses the topic: Vectorizing the logo, which is part of the Domestika online course: Visual Identity Design for Personal Brands. Learn to convey your brand’s personality by creating the logo and experimenting with typography along with other graphic elements.
Partial transcription of the video
“Vectorizing the logo In this class, I will vectorize the symbol which will be part of the Issao Bazolli logo. I will also show you how I chose a typography to be the lettering of this brand. Before I start vectoring, I need to digitize this symbol, put it on the computer to be able to draw on top using Illustrator. For this, I will use a simple tool: my cell phone camera. There's no secret to doing this, but i will show you two basic tools for you to take a good picture. First, it has to be well lit, because you need to be able to see these traits clearly. Also note that my draft is pretty ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Personal Brands
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Digital Design, Logo Design, Stationery Design

Amanda Louisi
A course by Amanda Louisi
Amanda Louisi is a designer who specializes in brand identity and has been collaborating with a range of clients from freelance creatives to agencies since 2008. Throughout her career, she has worked at big-name branding studios like Interbrand, Pande, and FutureBrand, to name just a few, as well as organized four separate editions of the Behance Portfolio Reviews in São Paulo.
She no longer works for agencies to focus on helping freelance professionals get their ideas off the ground, and find unique visual languages that bring meaning and value to their brand.
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