Visual Identity Design for Personal Brands
Discovering yourself with outside eyes
A course by Amanda Louisi , Designer
About the video: Discovering yourself with outside eyes
Overview
“We don't always see our best features and our points for improvement. To complement your reflection, I'll show you how to ask questions to some well-known people to discover their most outstanding characteristics.”
In this video lesson Amanda Louisi addresses the topic: Discovering yourself with outside eyes, which is part of the Domestika online course: Visual Identity Design for Personal Brands. Learn to convey your brand’s personality by creating the logo and experimenting with typography along with other graphic elements.
Partial transcription of the video
“Discovering yourself with outside eyes In this class, I will show you how to know more about yourself by listening to other people. Let's start with the following reflection: What brand do you leave wherever you go? How do people remember you? You may not be able to readily answer these questions. and this is because nobody has a fully defined self-image. listen to other people and understand how they perceive and remember you gives you more lenses to see what is most special about you. To make this discovery, we need a tool called perception research, which consists of a form for you to in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Personal Brands
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Digital Design, Logo Design, Stationery Design

Amanda Louisi
A course by Amanda Louisi
Amanda Louisi is a designer who specializes in brand identity and has been collaborating with a range of clients from freelance creatives to agencies since 2008. Throughout her career, she has worked at big-name branding studios like Interbrand, Pande, and FutureBrand, to name just a few, as well as organized four separate editions of the Behance Portfolio Reviews in São Paulo.
She no longer works for agencies to focus on helping freelance professionals get their ideas off the ground, and find unique visual languages that bring meaning and value to their brand.
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- 1,529 students
- 14 lessons (2h 43m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever