Visual Identity Design for Personal Brands
Transforming your reflections into a brand
A course by Amanda Louisi , Designer
About the video: Transforming your reflections into a brand
Overview
“Now I will analyze all the information gathered, highlighting the most important findings. From these findings, I'm going to take keywords and summarize them into three main characteristics. I will also define a phrase to be the core belief of the brand. With that, I'm going to fill in a diagram that I call a "brand study summary."”
In this video lesson Amanda Louisi addresses the topic: Transforming your reflections into a brand, which is part of the Domestika online course: Visual Identity Design for Personal Brands. Learn to convey your brand’s personality by creating the logo and experimenting with typography along with other graphic elements.
Partial transcription of the video
“Transforming your reflections into a brand In this lesson, we will learn how to interpret and organize this information that we have collected in the last classes to find the main points that we want to highlight with this personal brand. Let's start thinking about this brand, highlighting important points of the answers. Here, in this exercise, let's look again for the answers he brought in the self-reflection questionnaire. Our objective here is to find clues of what can be the personality of Issao, which may be the most striking features and his special way of doing things. These highlig...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Personal Brands
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Digital Design, Logo Design, Stationery Design

Amanda Louisi
A course by Amanda Louisi
Amanda Louisi is a designer who specializes in brand identity and has been collaborating with a range of clients from freelance creatives to agencies since 2008. Throughout her career, she has worked at big-name branding studios like Interbrand, Pande, and FutureBrand, to name just a few, as well as organized four separate editions of the Behance Portfolio Reviews in São Paulo.
She no longer works for agencies to focus on helping freelance professionals get their ideas off the ground, and find unique visual languages that bring meaning and value to their brand.
- 100% positive reviews (45)
- 1,530 students
- 14 lessons (2h 43m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever