Visual Identity Design for Personal Brands

Creating a mind map

A course by Amanda Louisi , Designer

100% positive reviews (46)

1,571 students

Audio: Portuguese

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About the video: Creating a mind map

Overview

“In this class, we will develop a kind of mind map to understand how we can represent the main characteristics of this brand using visual resources. ”

In this video lesson Amanda Louisi addresses the topic: Creating a mind map, which is part of the Domestika online course: Visual Identity Design for Personal Brands. Learn to convey your brand’s personality by creating the logo and experimenting with typography along with other graphic elements.

Partial transcription of the video

“Creating a mind map In this class, I will show you how to explore ideas to convey visually the three main characteristics of this brand. Using our case study as an example, I'll show you how to make a mind map to help us find ways to visually translate that brand using visual identity elements. This process not only helps to get inspiration to develop the project, but also to create a filter to facilitate when making our design decisions. Let's start by thinking about which forms convey what we want to communicate well. This is the model I use for a mind map to unfold my ideas. It's a littl...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity Design for Personal Brands

Level: Beginner
100% positive reviews (46)
1571 students
4 units
14 lessons (2h 43m)
11 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Design, Digital Design, Logo Design, Stationery Design

Amanda Louisi

A course by Amanda Louisi

Teacher Plus

Designer

Amanda Louisi is a designer who specializes in brand identity and has been collaborating with a range of clients from freelance creatives to agencies since 2008. Throughout her career, she has worked at big-name branding studios like Interbrand, Pande, and FutureBrand, to name just a few, as well as organized four separate editions of the Behance Portfolio Reviews in São Paulo.

She no longer works for agencies to focus on helping freelance professionals get their ideas off the ground, and find unique visual languages that bring meaning and value to their brand.