Visual Identity Design for Personal Brands
Discovering yourself with your gaze
A course by Amanda Louisi , Designer
About the video: Discovering yourself with your gaze
Overview
“This is the time to look within. I brought a case study of the visual identity of the illustrator Issao Bazolli. Using this project as an example, I will show you how the process of discovering your personality as a professional was.”
In this video lesson Amanda Louisi addresses the topic: Discovering yourself with your gaze, which is part of the Domestika online course: Visual Identity Design for Personal Brands. Learn to convey your brand’s personality by creating the logo and experimenting with typography along with other graphic elements.
Partial transcription of the video
“Discovering yourself with your gaze In this class, I'm going to talk a little about visual identity and how it can be very beneficial for your own brand. I will show you a tool that will help you to look inside you and get to know yourself better as a professional. Every person is remembered for their characteristics, your way, your style, your customs, your language, your tastes, etc. This mark we left in the memory from other people who interact with us is already our personal brand. In other words, a personal brand is not created, it already exists because it is in you and in the head of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Personal Brands
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Digital Design, Logo Design, Stationery Design

Amanda Louisi
A course by Amanda Louisi
Amanda Louisi is a designer who specializes in brand identity and has been collaborating with a range of clients from freelance creatives to agencies since 2008. Throughout her career, she has worked at big-name branding studios like Interbrand, Pande, and FutureBrand, to name just a few, as well as organized four separate editions of the Behance Portfolio Reviews in São Paulo.
She no longer works for agencies to focus on helping freelance professionals get their ideas off the ground, and find unique visual languages that bring meaning and value to their brand.
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- 1,529 students
- 14 lessons (2h 43m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever