Fundamentals of Memorable Brand Naming
Final Thoughts and Tips
A course by Rob Meyerson , Brand Consultant
About the video: Final Thoughts and Tips
Overview
“In this lesson, I'll share a few final tips for naming. I'll talk about how I got my start as a professional namer and discuss some easy steps you can take if you're interested in pursuing a naming career. Lastly, I'll provide a list of places you can go to find additional information about brand naming.”
In this video lesson Rob Meyerson addresses the topic: Final Thoughts and Tips, which is part of the Domestika online course: Fundamentals of Memorable Brand Naming. Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values.
Partial transcription of the video
“In the last lesson, we finalized and launched our brand name. In this lesson, I'll provide some final thoughts and tips on getting started in the brand naming industry. First off, I'll share seven common pitfalls in the naming process for you to avoid. The first pitfall is skipping or short-cutting the brief and making it too tight or too loose. Remember the story I told during the naming brief lesson about Mick Jagger and Andy Warhol? The second pitfall is failing to get the right people involved at the right time during the naming process. I once had a client that insisted his boss didn't...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fundamentals of Memorable Brand Naming
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Category
Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Naming
Rob Meyerson
A course by Rob Meyerson
Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.
Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.
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- 14 lessons (2h 20m)
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- Audio: English, Italian, Portuguese
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- Level: Beginner
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