Fundamentals of Memorable Brand Naming
What Makes a Good Brand Name
A course by Rob Meyerson , Brand Consultant
About the video: What Makes a Good Brand Name
Overview
“In this lesson, I’ll talk about what makes some brand names better than others. A lot of what makes a brand name work depends on the context, so it's impossible to come up with a definitive list of attributes all brand names should have. But we can outline some strategic, creative, and technical qualities that typically make brand names stronger.”
In this video lesson Rob Meyerson addresses the topic: What Makes a Good Brand Name, which is part of the Domestika online course: Fundamentals of Memorable Brand Naming. Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values.
Partial transcription of the video
“In the last lesson, we talked about why brand names are important. In this lesson, let's talk about what makes a good brand name. When you introduced yourself in Unit 1, you mentioned a few names you've noticed, maybe some favorite brand names. I wonder why those names stuck out to you. What is it that makes some brand names work better than others? One thing worth noting is that it's really hard to evaluate a name once you're familiar with it. Some names that we think are good. Might actually be mediocre. It's just that we love the brands or the companies they stand for. Think about some o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fundamentals of Memorable Brand Naming
-
Category
Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Naming
Rob Meyerson
A course by Rob Meyerson
Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.
Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.
- 99% positive reviews (100)
- 3,733 students
- 14 lessons (2h 20m)
- 28 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English, Italian, Portuguese
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
