Fundamentals of Memorable Brand Naming
Further Research
A course by Rob Meyerson , Brand Consultant
About the video: Further Research
Overview
“Here, I'll show you how to collect all the ideas from the mind map exercise into a complete list file, where I'll track every name idea I come up with. Then, I'll continue generating names, diving deeper to find more interesting, unexpected ways to express the ideas in the brief. Lastly, I'll share over a dozen additional techniques for building out a complete list.”
In this video lesson Rob Meyerson addresses the topic: Further Research, which is part of the Domestika online course: Fundamentals of Memorable Brand Naming. Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values.
Partial transcription of the video
“ Further Research In the last lesson we talked about setting up our naming team. We set up our complete list file and we started to generate name ideas. Even though we've already generated over 100 ideas, we still need more on our complete list, so this lesson is all about fleshing out the list and coming up with additional name ideas. We started name generation with mind maps, and I've collected most of the ideas from our sticky notes into this file, which is called a complete list file. You'll have access to one of these in the Resources for this lesson so that you can fill out your own ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fundamentals of Memorable Brand Naming
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Category
Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Naming
Rob Meyerson
A course by Rob Meyerson
Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.
Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.
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- 14 lessons (2h 20m)
- 28 additional resources (10 files)
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- Audio: English
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- Level: Beginner
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