Course project

First-round naming presentation: Project eCycle

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My final project for Fundamentals of Memorable Brand Naming is a first-round naming presentation for "Project eCycle." The hypothetical assignment was to create a company name for a soon-to-be-launched electric motorcycle manufacturer.

To see video of me presenting these slides, watch Unit 4: The Naming Presentation.

Title slide
Title slide
Agenda: Naming brief review and "About brand names" prime the audience before names are shared.
Agenda: Naming brief review and "About brand names" prime the audience before names are shared.
The full naming process
The full naming process
In real projects, these numbers would likely be higher (depending on the category, etc.)
In real projects, these numbers would likely be higher (depending on the category, etc.)
This is a useful reminder for meeting participants. It takes some pressure off the meeting.
This is a useful reminder for meeting participants. It takes some pressure off the meeting.
The first page of our naming brief for the hypothetical naming assignment, Project eCycle
The first page of our naming brief for the hypothetical naming assignment, Project eCycle
Naming brief: Naming territories
Naming brief: Naming territories
Naming brief: Naming approach, construct, and tonality
Naming brief: Naming approach, construct, and tonality
Naming brief: Competitor/peer names
Naming brief: Competitor/peer names
About brand naming: What makes a good brand name?
About brand naming: What makes a good brand name?
About brand naming: Reminding participants that names are rarely perceived in a vacuum.
About brand naming: Reminding participants that names are rarely perceived in a vacuum.
The same name can take on very different meaning and personality depending on other brand and marketing assets.
The same name can take on very different meaning and personality depending on other brand and marketing assets.
The same name can take on very different meaning and personality depending on other brand and marketing assets.
The same name can take on very different meaning and personality depending on other brand and marketing assets.
About brand naming: There is no perfect brand name.
About brand naming: There is no perfect brand name.
One of six brand names presented. Watch Unit 4: The Naming Presentation to see all six.
One of six brand names presented. Watch Unit 4: The Naming Presentation to see all six.
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