Fundamentals of Memorable Brand Naming
Basic Name Generation
A course by Rob Meyerson , Brand Consultant
About the video: Basic Name Generation
Overview
“Now, it's time to start generating name ideas. After a brief discussion of how to structure a naming team (if more than one person is involved), I'll begin name generation with a simple set of mind maps. Building on each territory in the naming brief, I'll write down synonyms, metaphors, and associated concepts. Right now, I'm just looking for quantity. I'll focus on quality later.”
In this video lesson Rob Meyerson addresses the topic: Basic Name Generation, which is part of the Domestika online course: Fundamentals of Memorable Brand Naming. Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values.
Partial transcription of the video
“In the last lesson, we looked at the naming brief. In this lesson, we'll start generating some names. Before you start generating names, you need to figure out the structure of your naming team. If you're working alone, then you are your naming team. But if you have a number of people that will be contributing names, you need to think about how you're going to work together. Sometimes you'll want to get into a room and brainstorm together. That can be a good way to get started or to think of broad conceptual territories that you want to explore. Group brainstorms typically can only get you ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fundamentals of Memorable Brand Naming
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Category
Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Naming
Rob Meyerson
A course by Rob Meyerson
Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.
Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.
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- 14 lessons (2h 20m)
- 28 additional resources (10 files)
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- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
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- Level: Beginner
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