Fundamentals of Memorable Brand Naming

Fundamentals of Memorable Brand Naming

“Well, you have already reached the end of the course. I hope all my advice and recommendations will help you to lose the fear of creating names. Now, I would like to recall the main steps you need to follow to complete the course project: Decide what you'll be naming Do you have something real to name—a company or a product? If not, will you make something up, or will you work on my fictional naming project (the electric motorcycle manufacturer)? Create the naming brief Include details like what you're naming, what ideas the name should convey, approach and construct to explore, and tonality.

Generate names based on the naming brief Record all your ideas in a complete list file. Strive for at least 200 name ideas. Choose the name ideas Shortlist 20 or more of the strongest name ideas from the complete list and put them through preliminary trademark screening. Do your best to eliminate any ideas with potential linguistic challenges. (If you're naming something real or working for a client, you may want to pay for professional preliminary trademark screening and linguistic checks.) Select the 6–20 name ideas you'll include in your naming presentation. Build the naming presentation Create a presentation that includes a review of the naming brief, an "about brand names" section, and the recommended names (one per slide). The course project is this "first-round" naming presentation and/or a recording of you presenting it. Share in the forum all the steps you did to complete the project and the final result by clicking on "Create your project." Upload the presentation and/or record yourself presenting it. I will be in the forum from time to time trying to help you. See you soon!”

Partial transcription of the video

“ Final Project Congratulations! If you've made it to this video, you completed the whole course. I hope you enjoyed taking it as much as I enjoyed teaching it. For your final project, you put together a first round presentation of brand name ideas for a company, product or service of your choice. The first round presentation is the climax of any naming project. It's the moment of truth, so to speak. Once you know what it takes to create a great first round presentation, you'll be ready to take on any naming project, whether it's for yourself or for clients. If you're here because you're na...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Fundamentals of Memorable Brand Naming

• Level: Beginner
• 99% positive reviews (98)
• 3672 students
• 5 units
• 14 lessons (2h 20m)
• 10 downloads

• Category

  Marketing & Business

• Areas

  Branding & Identity, Creative Consulting, Design Management, Naming