Fundamentals of Memorable Brand Naming
Influences
A course by Rob Meyerson , Brand Consultant
About the video: Influences
Overview
“Now, I'll share some of my creative influences. You'll learn more about my hobbies and interests, and how they inform or help shape my approach to brand naming.”
In this video lesson Rob Meyerson addresses the topic: Influences, which is part of the Domestika online course: Fundamentals of Memorable Brand Naming. Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values.
Partial transcription of the video
“In the last lesson, you learned a little bit about me and my background. In this lesson, I'll share some of my creative influences. I think what I like about Naming or what drew me to it is that it's a creative project, but it's sort of the smallest creative project you can imagine. We're literally trying to come up with three to ten letters to solve a creative challenge that has a real business impact. Some other creative challenges like that, that I think have influenced me throughout my life are things like music. I mentioned that I grew up playing the saxophone. So of course I was liste...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fundamentals of Memorable Brand Naming
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Category
Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Naming
Rob Meyerson
A course by Rob Meyerson
Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.
Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.
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- 14 lessons (2h 20m)
- 28 additional resources (10 files)
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- Audio: English, Italian, Portuguese
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- Level: Beginner
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