Fundamentals of Memorable Brand Naming
Why the Name Matters
A course by Rob Meyerson , Brand Consultant
About the video: Why the Name Matters
Overview
“Why is naming important? Whether you're trying to convince your colleagues to rename the business, get leadership to invest in product naming, or justify your naming fees to a potential client, these three reasons will help make the case for the value of brand names.”
In this video lesson Rob Meyerson addresses the topic: Why the Name Matters, which is part of the Domestika online course: Fundamentals of Memorable Brand Naming. Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values.
Partial transcription of the video
“Now that you know a little bit more about me and this lesson, I'll tell you what you can expect from this course. During this course, I'll take you through the basics of naming. From creating a naming brief, to generating hundreds of name ideas, to whittling it down to a few finalists that have been pre-screened for legal availability and linguistic viability. Once you know what it takes to create a great first round naming presentation, you'll be ready to take on any naming project, whether it's for yourself or for your clients. I'll be honest, I can't believe I'm teaching an entire class ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fundamentals of Memorable Brand Naming
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Category
Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Naming
Rob Meyerson
A course by Rob Meyerson
Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.
Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.
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- 14 lessons (2h 20m)
- 28 additional resources (10 files)
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- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Category
Areas
