Fundamentals of Memorable Brand Naming
The Naming Presentation
A course by Rob Meyerson , Brand Consultant
About the video: The Naming Presentation
Overview
“It's time to share name ideas! In this lesson, I'll walk you through my naming presentation for Project eCycle. I'll also explain to you what I'm doing and why I'm doing it.”
In this video lesson Rob Meyerson addresses the topic: The Naming Presentation, which is part of the Domestika online course: Fundamentals of Memorable Brand Naming. Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values.
Partial transcription of the video
“In the last lesson, we shortlisted and screened our name ideas. Now that we have ideas that have been through preliminary trademark screening, linguistic and cultural disaster checks, and that we've looked at for domain name availability we can put together a naming presentation. In this lesson, I'll show you my naming presentation for the electric motorcycle project. Here we are at the naming presentation, and I'll walk you through the slides of a realistic naming presentation that I might give a client for this project, and I'll talk you through what I'm doing on each slide. So this is th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fundamentals of Memorable Brand Naming
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Category
Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Naming
Rob Meyerson
A course by Rob Meyerson
Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.
Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.
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- 14 lessons (2h 20m)
- 28 additional resources (10 files)
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- Audio: English, Italian, Portuguese
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- Level: Beginner
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