Fundamentals of Memorable Brand Naming
About Me
A course by Rob Meyerson , Brand Consultant
About the video: About Me
Overview
“In this lesson, I will give you more insight into my background and experience. You'll learn about my work experience and about my life before I got into the world of branding.”
In this video lesson Rob Meyerson addresses the topic: About Me, which is part of the Domestika online course: Fundamentals of Memorable Brand Naming. Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values.
Partial transcription of the video
“My name is Rob Meyerson. I'm a brand consultant. And one of the things that I do for clients is name or rename their companies, products, or services. I run my own agency, Heirloom, based in the San Francisco Bay Area. Because of where I am in the world, a lot of my clients are startups or B2B technology companies. Also, I recently wrote a book called Brand Naming, And that book forms the basis of this course. As a kid growing up, I had no idea that naming was a job, like most people probably don't, even as adults. And I honestly didn't know what branding was or that it even existed. I grew...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fundamentals of Memorable Brand Naming
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Category
Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Naming
Rob Meyerson
A course by Rob Meyerson
Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.
Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.
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- 14 lessons (2h 20m)
- 28 additional resources (10 files)
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- Audio: English, Italian, Portuguese
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- Level: Beginner
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